Pound cakes, bread, roulades, wafers, crackers and cakes are the Christmas gifts that Pan Group offered to the elders from the Public Service of Medical-Social Assistance from Craiova, for the winter holidays. Over 300 packages with products of total value of 3700 lei eased the suffering of these people, condemned to solitude. "Ar ...

   Pound cakes, bread, roulades, wafers, crackers and cakes are the Christmas gifts that Pan Group offered to the elders from the Public Service of Medical-Social Assistance from Craiova, for the winter holidays. Over 300 packages with products of total value of 3700 lei eased the suffering of these people, condemned to solitude. "Are old and ill and their families, unfortunately, are no longer beside them. We cannot erase the emptiness from their souls, but we try to offer some consolation, to feel that others care about them", said Adrian Matusoiu, PR Manager Pan Group.
   The action is part of the campaign "Give with good taste!” started on Easter, which aims to help people with deficiencies: elders, disabled persons, abandoned children, and poor people. With the help of the Vasiliada Association, which has attracted sponsorship contracts, the institutionalized orphan children received the bread necessary for a year. Winter holidays will be a bit warmer for the members of the Association for Blind People, as well as for those of the Association for Persons with Physical Disabilities from Craiova, who received gifts consisting of sweets and bakery products; also the other day an old lady from the county Neamt received gifts after she sent a letter requesting to be helped. The old lady has a heart conditions and has four grandchildren in care. Pan Group participated also as a partner in the charitable activities of the "Gazeta de Sud", in which there were given bags with food and sweets to needy people. The last part of the campaign will take place today at the Hospital of Neuro-psychiatry from Craiova, where other gifts will be given.

   The local producer in the milling and bakery industry has improved the image and brand. From mid September, Pan Group, locally, launched under a new logo a new brand: "Bread Factory”. The image is already visible on the packaging of the product that consecrated the factory, namely the bread, and visible as well on the vehicl ...

   The local producer in the milling and bakery industry has improved the image and brand. From mid September, Pan Group, locally, launched under a new logo a new brand: "Bread Factory”. The image is already visible on the packaging of the product that consecrated the factory, namely the bread, and visible as well on the vehicles of distribution of the company. Although the new brand "Bread Factory Pan Group” introduced in July the first products under this brand they appeared on the market in mid September. The slogan "Our bread" was replaced with another "Extra freshness". “Locally, Pan Group is known for many years as the Bread Factory. By the new brand we come closer to our consumers, but not by name but through a series of investments that had the role to improve the quality of our products and services”, said Florin Busuioc, general manager of the company. The factory has made massive investments this year, among which are mentioned a modern oven for bread and eight vehicles for distribution, all these, in amount of 650,000 euros. The top product of Pan Group, the bread, has a new look and a better quality, according the announce of the company.

Unlike the previous years, Romanians buy in larger quantities packed products of brand

   In the last years, sales of wafers in Romania registered a growing trend, with an impulse given by the apparition of new products and the growth of consumers’ buying power.  Although the bulk segment still ...

Unlike the previous years, Romanians buy in larger quantities packed products of brand

   In the last years, sales of wafers in Romania registered a growing trend, with an impulse given by the apparition of new products and the growth of consumers’ buying power.  Although the bulk segment still holds supremacy in total sales, both in volume and value, manufacturers estimate that in the coming years, the balance will lean towards packed products.
   "The mix range is very varied, and consumer preferences vary according to season", said Adrian Matusoiu, PR manager of the company Pan Group. "The public to whom it addresses this category is very broad, including both children and youths, and persons of second age.
The wafers with cocoa cream, vanilla, lemon, strawberry, cappuccino, tiramisu and the chocolate frosted ones are just some of the sorts which are sold by most manufacturers", adds Adrian Matusoiu.
   From the value point of view, in May 2007 - April 2008, bulk wafers had gained 55.7% of the total sales, while those packed were awarded 44.3% of the market. In the opinion of Adrian Matusoiu, this acquisition behavior is influenced by the difference in price, and not by the fact that there is any quality difference between the two segments. Although, for the next year is expected an increase of the segment of packed wafers. "The main sales channel for wafers is represented by the grocery stores of maximum 40 square meters. Supermarkets occupy a secondary position, diametrically opposed to the situation of the European Union countries", noted Adrian Matusoiu, PR manager of Pan Group. Bulk wafers are sold mostly in the traditional system, especially in small towns and rural areas, while the market sorts packed are especially commercialized in the modern retail.

   Developed relatively recently, the market of mini-cookies has gained many followers on the urban market, in which the needs for time and energy are almost vital.
   For most active persons, time management is a very serious problem.
Therefore, the FMCG companies that understand this and come with innovative so ...

   Developed relatively recently, the market of mini-cookies has gained many followers on the urban market, in which the needs for time and energy are almost vital.
   For most active persons, time management is a very serious problem.
Therefore, the FMCG companies that understand this and come with innovative solutions that answer the different needs of people, have the chance to attract loyal consumers for long-term. This explains the success of mini-cookies, a new category of sweets that has migrated, due to positioning, in the segment of snacks.

   "Those consuming at first packed mini-cakes were to a great extent, children. Adults were more of a co-target audience, and the influence in order to take a decision to purchase was possessed by the youth audience. Once product quality was noted, and the brand communication supported this category, it was felt a further approximation of the Romanian consumer compared to the consume of packed mini-cookies”, says Adrian Matusoiu, PR manager of Pan Group SA. Thus, being very accessible and requiring a minimum effort to acquire it, the market of mini-cookies increased gradually, developing a secure series of sorts that can successfully replace products manufactured at home. The Pan Group has a range of seven sorts from the category of packed mini-cookies (Rollini d'Oro brand), individualized by form and the cream of their composition. "The recent purchase of an advanced production line of packed mini-cookies, worth over one million euros, had visible positive changes in the quality of our products. Therefore, Rollini d'Oro now has more aired cream and a more fluffy base, uniformly cut by an ultrasonic knife”, discloses Adrian Matusoiu.
    Adrian Matusoiu states that Romanians prefer the sorts of simpler mini-cakes, with cocoa cream and milk, while European consumers, besides these alternatives, prefer the sorts with fruit flavor and more outlined essences. "Once with the packed mini-cookies, it is developed also the range of packed mini-roulades. The Pan Group company realizes, starting this year, exports in European countries such as Austria, England and Germany. This shows us that Europeans appreciate first the product’s quality product that consumes, and the brand reputation does not represent the fundamental factor in the decision regarding the purchase”, he added.
    Pan Group has as priority for medium and long term the development of the products portfolio, broadening the area of distribution and a more pronounced brand communication.

   Code signing is somewhat similar to stamping a Peace Treaty. The influences on the business are still uncertain. It is already known. After talks that have stretched over a period of over two months, representatives of employers and employer associations in the food industry have signed, along with representatives of large chain stores ...

   Code signing is somewhat similar to stamping a Peace Treaty. The influences on the business are still uncertain. It is already known. After talks that have stretched over a period of over two months, representatives of employers and employer associations in the food industry have signed, along with representatives of large chain stores, the Code of Good Practice for dealing with food products. The document will be considered by the signatories only in the autumn of this year when they negotiate contracts for 2009.
   Representatives of producers and processors say their business will not change substantially as a result of applying the Code of Good Practice. "Considering the application of the recent Code of Good Practice, there will be no changes until the negotiation of a new contract. When we sit down at the bargaining table we must find the common denominator by equilibrating the commercial relationships and the optimization of the business. Eventually it is good to shape the idea of developing a business properly", says Adrian Matusoiu from the marketing department of Pan Group SA.
   There is a possibility that at the negotiation from the autumn of this year, for 2009, to have discussions based on the profitability of the partnership and not on "improving" the conditions for commercial retailer every year and less for the manufacturer, with the condition to protect the final consumer”, says Adrian Matusoiu representative of Pan Group SA
   Octavian Ghiran, administrator of the fruit processor LegoFruct from the county Timis, believes that this code is useful, but the big problem is the possibility of renaming the taxes for the retailers. "They will find other practices and other names, and the product will end on the consumer’s table with the same price as before", says Ghiran. The same thing is underlined by the representatives of Pan Group. "There will appear new inventions from the retailers regarding the taxes and bonuses, in order not to affect their margins”, declares Adrian Matusoiu.

   Pan Group initiated a program of investment in production capacities, rising until the half of the year to over 2 million euros, as shown in a communication made by the company.

   These investments have led to an advance of the turnover of the company cresterecu 25% in first five months of 2008, compared to t ...

   Pan Group initiated a program of investment in production capacities, rising until the half of the year to over 2 million euros, as shown in a communication made by the company.

   These investments have led to an advance of the turnover of the company cresterecu 25% in first five months of 2008, compared to the same period of 2007, over 2 million.

   Pan Group, one of the most important players from Romania on the market of milling and bakery products, made in the last five months of the year 2008 major investments in the production technology of over 2 million euros.

   According to a communication of the company, the turnover of the Pan Group saw an incre ...

   Pan Group, one of the most important players from Romania on the market of milling and bakery products, made in the last five months of the year 2008 major investments in the production technology of over 2 million euros.

   According to a communication of the company, the turnover of the Pan Group saw an increase of 25% higher in the first five months of the year 2008 compared with the same period of the year 2007, meaning that it has ascended with more than 2 million euros.

   The partnership with Kraft Foods, one of the largest food and beverage in the world, has led to a shared investment of over 1.35 million in modern technology to produce packed cookies. The manufacturing line is equipped with cooling tunnels, machines Tecno Pack, Nielsen brand machines, ultrasonic knife cutting that allows a perfect cut of the base and higher preservation percentage of aired cream in the cake, systems for detecting the appearance of foreign bodies control in the finished product, installation of air conditioning that provides optimal parameters in the technological flux.

   Buying the bread oven with mobile hearth worth 400,000 euros, plus eight vehicles for distribution in total amount of 250,000 euros are other achieved points from the investment program implemented at the half of the year 2008.
This first acquisition completes a number of another five such ovens producing bread Pan Group.
The company is the sole producer of bakery products in the county Dolj, who invested in this type of equipment in order to ensure a high uniform baked bread, marketing aspect, good taste and flavor.

   The bakery producer from Craiova, Pan Group, announced through a press release that in the first semester of this year has made investments in the technology of production and vehicles for distribution, in total amount of two million euros. Its recent investments include the purchase of five ovens for bread, one of which with hearth fu ...

   The bakery producer from Craiova, Pan Group, announced through a press release that in the first semester of this year has made investments in the technology of production and vehicles for distribution, in total amount of two million euros. Its recent investments include the purchase of five ovens for bread, one of which with hearth furniture worth 400,000 euros, and eight distribution vehicles which cost 250,000 euros. Pan Group announces also that the first five months of the year, the turnover of the company increased by 25% compared to the same period last year, “ascending with over two million euros”. In 2007, the total business of the bakery company reached 23 millions.

   Pan Group Craiova, one of the leading industry players from the milling and bakery industry, obtained in the first five months of the year a turnover of over 10 million euro, with 25% more compared to the same period last year. "This growth is due to marketing activities integrated sales, along with policies based on commercial ga ...

   Pan Group Craiova, one of the leading industry players from the milling and bakery industry, obtained in the first five months of the year a turnover of over 10 million euro, with 25% more compared to the same period last year. "This growth is due to marketing activities integrated sales, along with policies based on commercial gain and at the same time maintaining the market quotas," says Florin Busuioc, general manager of the company. The company made the early investment of over 2 million euros in production technology. "The partnership with Kraft Foods, one of the largest companies of food products and beverage in the world, has led to a shared investment of over 1.35 million euro in modern technology to produce packed cookies", said Busuioc. Pan Group ended the year 2007 with a turnover of over 23 million euros.

Pan Group increased its turnover by 25%

   Rated as one of the most important players in Romania, on the milling and bakery market, Pan Group has invested over two million euros in the production technology.
   The turnover of the company witnessed a growth of 25 & higher in the first ...

Pan Group increased its turnover by 25%

   Rated as one of the most important players in Romania, on the milling and bakery market, Pan Group has invested over two million euros in the production technology.
   The turnover of the company witnessed a growth of 25 & higher in the first five months of the year 2008 compared with same period of the year 2007, which means a growth of over two million euros. The company owes this financial addition to the activities of integrated marketing, which, along with commercial policies based on gaining and maintaining the market quotas, contributed to the building of a strong brand.

   "The production skills, as well as the orientation towards marketing research is a great addition to our company who knew how to adapt easily to new market trends, and the feedback we get from consumers is positive, a fact that confirms once again that we have managed to build strong brands and constant from the point of view of quality", said Florin Busuioc, general manager Pan Group.

Modern technology line for the Pan Group bread

   Another important investment was made by the company Pan Group in its own bakery system, which are the machines necessary for baking bread. In 2008, the company purchased a bread oven with mobile hearth worth 400,000 euros, plus eight vehicles for in total amount of 250,000 euros. "This acquisition completes the five ovens producing bread Pan Group. The advantage of such an oven, which is very expensive, is that ensures a high uniform baking degree of the bread and gives a better commercial aspect, with good taste and flavor", said the director Florin Busuioc. The company’s board is convinced that the production based on these six ovens with mobile hearth will increase visibly the consumers’ request for Pan Group bread, being appreciated for its unique and superior quality.

Strong brand, with a turnover of 23 million euros

   Pan Group is the largest company of milling and bakery products in the South-West of Romania and one of the most important from the country, with a turnover in 2007 of over 23 million euros. The company owns and sells well-known brands, namely Salatini salted crackers, pretzels Capollini, pasta Pan Group, cookies and roulades Rollini d’Oro.

   The products’ quality was appreciated not only at the local level, but it has exceeded the national level, realizing exports in many European countries like Austria, Greece, Croatia, Slovakia, Bulgaria, Moldavia and Hungary.

   Famous product brands "born" in Oltenia have tasted the regional or national success. The Pan Group bread and the crackers Salatini are some of them. Some top brands have had involutions during the past years.

The crackers Salatini, exported to Canada.
   T ...

   Famous product brands "born" in Oltenia have tasted the regional or national success. The Pan Group bread and the crackers Salatini are some of them. Some top brands have had involutions during the past years.

The crackers Salatini, exported to Canada.
   The factory Pan Group from Craiova produces salted crackers Salatini that we can find everywhere in the country but also across the border. Salatini are exported to Austria, Greece, Croatia, Slovakia, Bulgaria and even overseas, to Canada. "The mold for the crackers is a registered industrial trademark, announces the company board. They are produced in two production lines, with continuous fire (metaphorically and for fact). Through the gate of the factory from Craiova come out monthly 25 tons of Salatini crackers, and at the national levele, this product is produced in quantities of 350 tons per month. The production began in 1998, but in the period 2000-2003 appeared also a competition that is worth to take into account. Salatini resisted, although it strongly competes with other brands of crackers from the variety "crackers". The company’s representatives say the product is still the leader. "In a market in continuous movement and with a competition that has stressed over the years, the company imposed and maintained the leading position, the Salatini brand being used by consumers as a generic term for all salted crackers.
   Another brand, this time developed only on the local market, is the bread Pan Group. The factories from Craiova have been modernized extensively. Since the beginning of the year and until now, investments have reached two million euros (modern furnaces and vehicles for distribution of bread). The bread is produced in Craiova, during the night, so that at morning, at the first hour, the consumer is able to find it in the chain of stores Pan Group, as well as in other commercial units. Pan Group is an important player in the economy of Craiova, with a special impact.

   The campaign "Give with good taste” initiated by Pan Group at the end of April 2008 achieved the success desired. Now, the campaign continues with another humanitarian activity for helpless children.
    DUE TO THE SPONSORSHIP CONTRACT between the bakery company and the Association Vasi ...

   The campaign "Give with good taste” initiated by Pan Group at the end of April 2008 achieved the success desired. Now, the campaign continues with another humanitarian activity for helpless children.
    DUE TO THE SPONSORSHIP CONTRACT between the bakery company and the Association Vasiliada, between May 19 and July 19 the children from the Social Center "Romano - Kher" from the locality Lipovu, receive daily the necessary of bread. These are not the only helped children; among the helped children are also those from Segarcea. By the local mall, the bakery company provides for the members of the Association Vasiliada fresh bread, so that they would give it to each child. The campaign’s goal is not only to ensure food for poor children, but also to provide a feeling of protection, essential for any little soul. With the support granted, the company helps the people who do not benefit from the aid of their families, sometimes being marginalized by their fellows. "We are put in front of situations in which we confront ourselves with the vicissitudes of everyday life, in which some innocent souls suffer and have been forgotten by those who should be close to them, and their suffering should not leave us indifferent, but push us to help them, helping them and giving them the feeling that they are people like everybody else", said Florin Busuioc, the general manager of Pan Group.

   THIS CAMPAIGN HAS BEEN CONDUCTED to help children and elderly who need moral support as well as financial support. The campaign began with the coming of Easter, giving food to orphan children and elders from asylums and will develop during the whole year. The caravan Pan Group will stop at orphanage, elders’ asylum, and to persons with physical and mental disabilities.

   THE NON-GOVERNMENTAL ASSOCIATION VASILIADA is a nongovernmental organization of with Christian and social character, democratic, apolitical and non-profit, founded under the patronage of the Oltenia Metropolitan Seat. The mission of the association is to help by providing social services to all persons in difficult situations, without discriminations. At the basis of the association is the love for others, ensuring the fundamental human rights, particularly of social disfavored categories. The association with the bakery company is profitable for both of them, especially for people who need help. Getting involved year after year in helping the people whose fate was not as mild as the others, the largest company of milling and bakery products in the south-west of the country, gives an example for everybody, showing that when you succeed to reach a goal, it is naturally to help those in need.

   The campaign initiated by Pan Group in April continues, supporting now the helpless children, who are in difficulty. Together with the Association Vasiliada, "Give with good taste!”, offers until July 19, the daily bread necessary for the children in the Social Center Romano Kher from the locality Lipovu, Dolj. "We are ...

   The campaign initiated by Pan Group in April continues, supporting now the helpless children, who are in difficulty. Together with the Association Vasiliada, "Give with good taste!”, offers until July 19, the daily bread necessary for the children in the Social Center Romano Kher from the locality Lipovu, Dolj. "We are put in front of situations in which we confront ourselves with the vicissitudes of everyday life, in which some innocent souls suffer and have been forgotten by those who should be close to them, and their suffering should not leave us indifferent, but push us to help them, helping them and giving them the feeling that they are people like everybody else", said Florin Busuioc, the general manager of Pan Group. The campaign was born from the desire to help both children and elders in need, either ignored by those to who gave them birth, or forgotten by those to whom they gave birth.
   "Gives with good-taste" started with the holy Easter holidays, providing food products for orphan children and elders from asylums, and will develop during the entire year. The caravan Pan Group will stop at orphanage, elders’ asylum, and to persons with physical and mental disabilities.

   Hundreds of CVs are now in the maps of the employers present at the Careers’ Fair, and the graduates and students are waiting for the phones to ring and to be called for interview.

Vacation and part-time jobs

   ... Another stand at which visitor stopped was that of Pan G ...

   Hundreds of CVs are now in the maps of the employers present at the Careers’ Fair, and the graduates and students are waiting for the phones to ring and to be called for interview.

Vacation and part-time jobs

   ... Another stand at which visitor stopped was that of Pan Group, which was present at the fair with an offer of several dozens of jobs and received over 60 CVs. "Many young people came to get a job, most for the economic and IT department. Many were seeking jobs during the summer and part-time jobs, but we do not do part-time jobs", said Elena Fota, Pan Group HR inspector.

   Kraft Foods Romania, leader on the chocolate market from Romania will be present, starting with April in a new category, that of cookies, by launching the product "Poiana Dulce”. Yesterday, at the Hotel Helin of Craiova, was launched the cake wrapped in chocolate "Poiana Dulce”. The little jewel in the field of de ...

   Kraft Foods Romania, leader on the chocolate market from Romania will be present, starting with April in a new category, that of cookies, by launching the product "Poiana Dulce”. Yesterday, at the Hotel Helin of Craiova, was launched the cake wrapped in chocolate "Poiana Dulce”. The little jewel in the field of desert will be produced at Pan Group Craiova. The cake is available in two varieties: with cocoa cream - the best sold flavor on the market of cookies and cream with whipped cream - a unique flavor on the market in Romania. Recommended price on shelves is 1 USD.
   "IN THIS CONTEXT, BY LAUNCHING THE NEW PRODUCT, WE WANT TO ENTER IN A NEW CATEGORY in development that completes perfectly our current portfolio, giving us the opportunity to extend the brand Poiana", added Peter Mueller. The cookies "Poiana Dulce" are produced for Kraft Foods Romania by a foreign partner, Pan Group Craiova, according a Kraft recipe. The main element of differentiation for this product is the Poiana chocolate from the covering, chocolate produced in the Kraft factory from Braşov. "Poiana Dulce" is a fluffy cake, with syrup, a thick layer of cream, wrapped in plenty of delicious chocolate Poiana. Due to the complex structure (pandispan, cream, chocolate covering) “Poiana Dulce" is more than a desert, it can be consumed at breakfast with a glass of milk or as snack between meals. In turn, the director of Pan Group Craiova, Florin Busuioc was delighted by the collaboration with Kraft Foods Romania: "We are delighted that we started this partnership with Kraft Foods Romania. Our shared investment exceeds 1 million euros, and until now, in Craiova, have already been produced over 3 million cookies. I am sure that the marketing experience of the company Kraft combined with our manufacturing capabilities is a recipe for success”.

   The PAN GROUP Company proposes to revive the unforgettable taste of childhood by launching the Tismana sandwich biscuits with cocoa cream. They come to delight your senses with a unique and unconfused flavor.
   Packaging presents with an attractive design, the weight is accessible (32 g), and the characteristics of th ...

   The PAN GROUP Company proposes to revive the unforgettable taste of childhood by launching the Tismana sandwich biscuits with cocoa cream. They come to delight your senses with a unique and unconfused flavor.
   Packaging presents with an attractive design, the weight is accessible (32 g), and the characteristics of the product recommend it as a delicious snack that satisfies the desire for something sweet and aromatic.
   The crackers Tismana sandwich are available also in bulk version, in packs of 3 kg. The new product will be supported by promotional campaigns.

   The biscuits Tismana continue the season of summer launchings of the company PAN GROUP. The new form of biscuits with cream adapts easily to the consumer needs by the accessible weight of 90g and opening system "easy open". The biscuits are available in three varieties: cocoa, vanilla and strawberry-yogurt. The launching on t ...

   The biscuits Tismana continue the season of summer launchings of the company PAN GROUP. The new form of biscuits with cream adapts easily to the consumer needs by the accessible weight of 90g and opening system "easy open". The biscuits are available in three varieties: cocoa, vanilla and strawberry-yogurt. The launching on the market the new biscuits Tismana is accompanied by a competition for distributors and delivery agents, and delivery will be realized in boxes containing all the three types.

   Pan Group has opened the season of summer launchings with the biscuits Petit Beurre TISMANA. They are available in the following varieties: classic, butter, milk, cocoa and coconut. ...

   Pan Group has opened the season of summer launchings with the biscuits Petit Beurre TISMANA. They are available in the following varieties: classic, butter, milk, cocoa and coconut.